Confirmatory vs exploratory experiments

What is an experiment?

Confirmatory experiment

Exploratory experiment

  • People are missing the free delivery message on product pages, but we know it’s important for them to see it.
  • Can you give me a few variations of the message? First, try a design making the message more prominent early in someone’s journey. Let’s have a banner on the product results pages after the second row of results.
  • Next, try making it more prominent on the product pages. Put it somewhere near the price.
  • Finally, add a free delivery message to the basket page. Show it near the total price so it’s clear it won’t be added later.

You must have enough traffic to flex

Don’t throw designs at the wall and hope they stick

Final thoughts



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Code Computerlove

Code Computerlove

Code Computerlove are a digital product agency, making brilliant digital experiences since 1999.